SARIO, as part of the National Project – Support of SME Internationalization 2, organised the Slovak national stand at the China International Consumer Products Expo, held in Haikou, Hainan Island, PRC, from 13 to 18 April 2025. The event, focusing on consumer goods, featured 10 Slovak companies from the food, wine, and cosmetics sectors: Brix, Cacaofé, ANJ Distribution - Gams, Healthy Planet, Chateau Grand Bari, Luceon, Tekmar, Training and Consulting, Truscada & Bebada, Vino Peter Lisicky.
The opening ceremony was held on the first day of the fair, with the participation of Slovak government officials led by Deputy Prime Minister and Minister of Economy Denisa Saková, and Minister of Finance Ladislav Kamenický, who were accompanied by the Slovak Ambassador to Beijing, Peter Lizák, and the State Secretary of the Ministry of Economy, Vladimír Šimoňák. On behalf of the Chinese side, Li Rongcan, Party Secretary and Chairman of the Hainan Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC), ceremoniously opened the stand. After the official opening and the delivery of speeches, SARIO's seconded expert, Michal Dutko, accompanied the delegation during the presentation of the 10 Slovak exhibitors, who introduced their products in detail.
A record 1,767 companies and 4,209 consumer brands from 71 countries and regions participated in the 5th edition of CICPE this year. In addition to Slovakia, Singapore, Brazil, Armenia, Kazakhstan, Canada, the United Kingdom, Ireland, the Czech Republic, France, Malaysia and many others had their national pavilions at this year's CICPE in South China's Hainan Province.
Slovak companies conducted intensive negotiations and succeeded in establishing valuable contacts that have the potential to develop into new business collaborations.
