USA in Practice: Business Opportunities, Law, and Tips for Success Overseas

The Slovak Investment and Trade Development Agency (SARIO) organized a free online webinar „USA in Practice: Business Opportunities, Law, and Tips for Success Overseas“ for Slovak export-oriented companies, startups, and established businesses. The webinar took place on 21 August 2025. Its aim was to provide practical information and recommendations to Slovak companies considering expansion into the U.S. market - one of the largest and most demanding markets in the world.

The webinar was opened with introductory remarks by Daniel Ondruš, Deputy Head of Foreign Trade Department at SARIO, and Marek Garbarčík, Economic Counsellor at the Embassy of the Slovak Republic in Washington, D.C.

Vladimír Lackovič, Special Representative to the U.S. for Trade and Investment SARIO presented the focus of his work and highlighted current opportunities and business prospects for Slovak companies.

Marek Križka and Roman Kluvanec from Sparring emphasized the importance of building trust when entering the U.S. market and explained how companies can strengthen their reputation through compliance standards (such as SOC 2).

Gabriela Zahoranská and Andrea Hrušovská from Slovak PRO provided a practical guide to entering the U.S. - from choosing the right state, to identifying business partners, to overcoming key challenges.

Katka Sabo from SabotageWorks shared ten concrete tips on how to succeed with a product or service in the U.S., including advice on building trust, sales, and go-to-market strategies.

The webinar concluded with a Q&A session, where participants had the opportunity to ask questions directly to the speakers. Participation in the webinar confirmed the strong interest of Slovak entrepreneurs in the U.S. market, which, while challenging, offers enormous potential for growth and expansion.

You can watch the recording here.