Nation branding in the world is considered as an important part of the foreign policy of states. The aim of Slovak branding is to contribute the positive image of Slovakia abroad – to attract more investments and tourists and successfully promote our people and products worldwide. With the ambition to identify the positive characteristics of our countryand its people and provide space for a moderated discussion on the topicof branding of Slovakia, was created a portal brandingslovenska.com.Project of portal is supported by the Ministry of Foreign and European Affairs of the Slovak Republic, which arranges the theme of presentationof Slovakia abroad under the authority of the Competence Act. Fill in a questionnaire on the website brandingslovenska.com andbecome part of the creation of Slovak nation branding campaign. Thank you.